Founder. Coach. Educator.

I built the education
I wish existed.

Catarina Richmond

Where Science meets Strength

Master's Degree

High Performance Sport

Competitive Powerlifter

National & International Experience

Strength Coach

Evidence-Based Approach

Founder EBSA

Education That Transforms

My Story

The Beginning

I didn't plan any of this. I just couldn't stop. I started as a group fitness instructor. Then a PT. Then a strength coach. And at every step, I'd hit the same wall.

The Turning Point

So I kept going. A Postgraduate Certificate in Strength & Conditioning at Deakin. Then a Master of High Performance Sport at ACU. Not because I needed more letters after my name — but because I needed to understand things properly.

Why EBSA Exists

Most courses are either written by academics who've never coached a real client, or oversimplify coaching into generic advice. There was nothing in between. So I built EBSA to bridge this gap.

There's too much bullshit in the fitness industry.

Bro science. Influencers. Recycled content.

Coaches are drowning in unreliable information.

I didn't set out to build a course. I set out to stop feeling like a fraud. What came out of that — the years of study, the late nights, the hard work — is EBSA.

I want coaches to get the tools to succeed and make decent money.
Nothing more, nothing less.

Three disciplines.
One philosophy.

Coach

Coaching taught me how little I actually knew.

Athlete

Competing taught me discipline.

Educator

Studying taught me how much misinformation is in the fitness industry.

I've been where you are.
I really get it.

You don't have to figure out alone how to retain clients, coach with confidence, and build a sustainable living without burning out and worrying about paying the rent.

You just need the right tools, the right systems, and the right mindset to build the career — and the life — you deserve.